

ABOUT US
About Us
Rare, remarkable, and remarkably you

WHAT WE'RE ABOUT
WE'RE A TEAM OF PEOPLE IN THE KNOW ABOUT TRAVEL
And we're on a mission to create remarkable experiences that thoughtfully connect our clients to the world and inspire them to explore it with curiosity, humility and a sense of wonder.
IT BEGAN WITH A FEELING
HiTO HOLIDAYS WAS FOUND IN 2013 by ETHAN SIOW
A trio of friends who wanted to sweep aside the prevailing current of 'package' trips and same-same vacations.
Since then, we've become award-winning curators of tailor-made travel experiences – all crafted with inspirational engineering and an incomparable attention to detail. For us, the most important thing has always been: how do you want to feel? The rest is in the detail.


UNIQUE, DIFFERENT, AND DARING
The journeys we make, make us. We learnt this from legendary travel writer Bruce Chatwin, speaking about the importance of living a “restless” life. When we plan trips for our clients, we want to strip away the barriers that can get between them and the world. They – you – are searching for the unexpected, the unfamiliar, the unknown. Restlessness helps.
But so does expertise. Over the years, we've assembled a team of travel fanatics – people who live and breathe the world and everything in it. They're starry-eyed wanderers with the organisational nous of precision engineers. These are the people who'll help you find your way. Even if that means getting 'lost'.
AND WE WANT TO MAKE THE REMARKABLE HAPPEN
We'll show you the world
AND IN AN ENTIRELY NEW LIGHT
We curate trips for travellers who want to see the world up close – foregoing 'tick lists' and tourist traps in favour of deeper and more intimate connections with the world and its cultures.
Today, we take people to all seven continents, designing all of our trips from the ground up. This way, no two journeys are ever quite alike. Trekking with the tribes of Borneo; learning the trade of tanning in Morocco; joining the jostling crowds of Sienna's palio. It's a wide, wild world. And your travels should be the same.

REGENATIVE TRAVL
A LASTING IMPACT FOR A CHANGING WORLD
At HiTo Holidays, we know you’re seeking travel experiences that will leave a lasting, positive impact on our planet and the communities that call it home. This is a belief we also share, and it has been since our founding in 2013.

OUR PURPOSE
TO INSPIRE PEOPLE THROUGHREMARKABLE TRAVEL EXPERIENCES
WE EXIST TO CREATE A LASTING IMPACT FOR OUR CLIENTS , OUR PARTNERS AND THE COMMUNITIES
WE ENGAGE WITH

"OUR MISSION IS TO CRAFT EXTRAORDINARY NARRATIVES THAT THOUGHTFULLY CONNECT OUR CLIENTS TO THE SOUL OF THE WORLD, INSPIRING THEM TO EXPLORE WITH PRESENCE, PROFOUND CUCRIOSITY, AND A RENEWED SENSE OF WONDER."
OUR VALUES
THESE THREE THINGS KEEP US ON COURSE - WHATEVER WE DO, AND WHEREVER IN THE WORLD WE FIND OURSELVES
Business
Click here to edit the text and include the information you would like to feature.
Sports
Click here to edit the text and include the information you would like to feature.
Culture
Click here to edit the text and include the information you would like to feature.
Lifestyle
Click here to edit the text and include the information you would like to feature.
BE
INTENTIONAL CURATION
We don’t believe in the mass-produced. Every detail is chosen with intention, ensuring each narrative we craft is as unique as the soul it was designed for.
BE
PROFOUND CONNECTION
Beyond sightseeing, we seek the "soul." We bridge the gap between traveler and destination, fostering moments of genuine empathy and deep respect.
BE
MINDFUL
PRESENCE
Luxury is the freedom to be present. We handle the complexities behind the scenes, so you can explore the world with an open heart and a quiet mind.
BE
PERPETUAL
WONDER
We are guided by curiosity. We tirelessly scout the rare and the unseen, ensuring that every Hito journey reignites the childlike wonder within us all.